Menu Design

Menu Design

Menu Design

Menu Design at Sabadell Studio

Menu Design

Menu Design at Sabadell Studio is one of my favorite project disciplines as it involves three of my favorite areas of work in the studio or on location. Food, Photography & design. It never fails to amaze me when I walk past a restaurant and glance furtively at their offers displayed on a worn word document. A small rather bedraggled waiter invites me to sample his delights, I smile politely and walk on wondering why so many businesses make the most fundamental mistake of all their front of house image.

Be bold shoot out visually about what you do best the menu should be visually compelling it has to persuade a new client to make that first step to becoming a regular customer. We take time to get to know your business we sit down in your restaurant and talk about your food, which dishes it would be best to visually promote. Then we look at the design of the menu making sure that we are projecting the most attractive vision of your cuisine. Next, we will discuss the general layout and color of your menu this can make a great deal of difference as people, in general, react more positively to certain color pallets. With all of this completed, we will supply a quotation for your new menu this is the amount you will pay there are no add on costs we really are a one-stop-shop for menus in Spain.If you agree with our quote we will arrange a date and time to shoot your menu, we normally will be able to shoot your food in a day. We will arrive at the appointed day and time spent some time talking over the shoot with your chief so he or she knows how we operate on a food location. Generally, we would set up one table near the kitchen every dish that comes out of the kitchen is placed on our table setting for ten seconds on it’s way to your client in this ten seconds we photograph it. Three or four days later we will meet again to choose featured images for your menu once we have your mouth watering images all we need from you is the text for your menu most restaurants will have this in their good old word document. Most menus are completed in one to two weeks, we always make sure we have more than enough images of not only your food but also your restaurant this allows the possibility of producing a website at a later date if needed.

 

Salad
Menu

Menu

Ice Cream

Food Photography

Why food styling?

When I first started taking photos of food, I’d sit a plate on the table and shot. I figured getting the shot was about showing what a recipe looked like. It did. But, I learned quickly that a snapshot doesn’t entice. It doesn’t beg you to eat it. It doesn’t cause people to run to the grocery store and buy stuff for dinner.

Food photography has come a long way in the last decade. Compare cookbooks from the late nineties to those on shelves now and you’ll see a movement toward natural light, less stylistic setups, very inviting organic styling which makes you feel like you’re sitting at a table with a friend. This shift in food styling and food photography techniques shows our evolving approach to food. From perfectly coiffed 1950’s housewife dinners to real food that looks like something you’d really want to eat. Keep it simple is the rule of thumb stick to concentrating on focus shapes and color if you get them right in camera the rest is post-production.